Branded Content

Content marketing is a marketing technique based on creating and distributing relevant and valuable content to attract, acquire and link to a clearly defined and understood target audience. Content marketing is based on the following factors detailed below, understood as the five pillars of content marketing:

  • It has an editorial base: the key to the content is to inform, educate and / or entertain through a valuable and relevant story.
  • It is backed by marketing: the content that is published seeks to fulfill the marketing and sales objectives of the company.
  • It is driven by the behavior: through the content, it is intended maintain or modify the user’s behavior.
  • Multiplatform: the content is in different media or channels and can be found connected between different platforms, although not necessarily be always like this.
  • Aimed at a specific audience: as with all types of marketing, in order for the strategy to be successful, it is essential to know the target.